Ivory soap

As a person with sensitive skin and a mother of a child with sensitive skin, we don't do a lot of soap and detergent changing.  Once we find a product that doesn't irritate our skin, we stick to it for life--or as long as they manufacture it.  One product that I have been using since I was a child is Ivory soap.  It's gentle, reasonable priced, and it floats.  When Youngest was packing for school, I picked up a multi-pack when I was at a local retailer.  One day in the shower, I noticed a pleasant new scent.  I didn't equate it with the new bar of soap though because everyone knows Ivory is unscented.  After several days of trying to find the source, I finally concluded that Ivory must have added a scent to the soap even when I knew how ridiculous that was. When I finally took a look in the closet, here is what I found:

The scent is Simply Aloe (the classic is now called Simply Ivory).  But wait, according to their history timeline, Ivory introduced Aloe soap back in 2003.  I really am behind the times...I am going to blame my ignorance on the fact that we were maybe still in Japan when the hoopla was going on or maybe I just never noticed since I wouldn't have even considered buying a scented soap.  The good news is that my skin had not told me of the change before I discovered it, so Ivory, way to go!  You are still our soap of choice and now we actually have a choice.