For cyclists, the Tour de France may be the only reason to sit on a couch in front of the tv instead of in the saddle. Of course, the cyclist in my house often sits in the saddle with the bike on a trainer to watch the Tour. In our area, one of the major advertisers for the Tour is Conte's Bike Shop. What I didn't know was that all of that advertising had planted the seed that Conte's was Bike Mecca. This year during the tour, Conte's revealed their new name of Fresh Bikes . The Hubster has been wanting to make the trek to Fresh Bikes for a long time. After some less than stellar tuneups by local bike shops, I agreed that it was time to find something better. When his birthday was getting near, I surprised the Hubster by agreeing to a trip to Bike Mecca. From the moment we walked in the door, I have to admit that this shop truly seems to deserve its reputation. I know that the Hubster enjoyed the visit very much.